The Power of Purple

The Power of Purple

August 06, 2019

We live in a vibrant and colorful world and the colors around us are always working their magic even when we aren’t consciously aware of it.  We aren’t always thinking about colors other than the occasional sunset that paints the sky with mesmerizing warm hues or the striking pink dress that catches your attention while shopping. Sometimes colors around us scream out a message, and sometimes they casts a subliminal spell. Colors are so intertwined in our lives but we never stop and think about the history of the colors, the effects they bare on our lives and what does it say about us when we’re picking out the colorful clothes and consciously or unconsciously choosing one colored outfit over the other. As a children’s clothing brand, we truly believe that colors play an important role in our lives and especially in a growing child’s life so with our “(Color Series Name”) we hope to explore the colors of the world!

The first color we’d like to visit is the color Purple.


Purple is often tied to kings and queens as back in the ancient world, Purple was prized for its bold hues and it was reserved for the upper crust. The dye initially used to make this rich and majestic color came from the Phoenician trading city of Tyre, which is now in modern-day Lebanon. The color was originally created from snails and it required vast quantities of snails to create the smallest amounts of dye – up to 250,000 snails produced just one ounce. The fact that purple could for centuries only be produced from natural materials made it labour-intensive to produce and therefore highly expensive – at one point literally worth its weight in gold. In the 16th century Queen Elizabeth I of England didn’t permit anyone but close relatives of the royal family to wear purple, making it more exclusive and hence elite.


Symbolism & Psychology

Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.


How we use Purple in idioms and sayings

  • Purple prose: an elaborately written poem or paragraph in literature
  • Purple heart: a medal awarded to a US soldier wounded in battle
  • Born to the purple: a person who is born into a noble or royal family
  • Lay it out in lavender: very cool, relaxed, and in control


Purple catches the eye, setting off butterflies in the stomach. Even as we look at the Purple Royalty dress, it’s hard to ignore its presence. Maybe it’s because Purple is created by combining the two shades that are seemingly diametrically opposed — blue and red. Maybe it’s because of the history and origin story of Purple that makes it more enchanting. We may never know why, unless we ask a purple unicorn. 

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