Powerful in Pink

Powerful in Pink

October 15, 2019

The color pink is known to have a controversial color due to its association with gender, however historically, pink wasn’t always known as the feminine color. In spite of the stereotypes attached to the color, over the years women all over the world have reclaimed power associated with the color Pink.


A 17th century Chinese word for pink translates to “foreign color” and the word and color pink didn’t in the English language until the end of 17th century, mostly because pink rarely appears in nature. Pink emerged as a popular shade in the 18th century due to fashion. It went through several connotations and facelifts as a color. In the 18th century, pink was one of the loved shades of the European bourgeoisie. In the early 90s pink made made a breakthrough as fuchsia due to Pop Art until it landed as soft “millennial pink” in today’s world.


Symbolism and Psychology 

Pink is often seen as a non-threatening color as it’s more passive and subtle than red. While lighter shades of pink known to arouse calming, relaxing and soothing effects, the more darker and brighter shades of pink are seen as more youthful and playful.


Idioms and Sayings

Be in the pink (of condition)

- In very good health


Pink slip

- A termination notice from a job


See pink elephants

- To see things which are not really there because they are only in your imagination


Tickled pink

- To be very pleased or delighted by someone or something


From Miley Cyrus’s iconic statement “Pink isn't just a color it's an Attitude” to Elle Woods’s powerful pink suit in the movie Legally Blonde, we believe in being #PowerfulInPink!

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